Meet your tutor - CAMILLA WESTGAARD
Camilla Westergaard has been immersed in the world of creative indie businesses for almost a decade, first as a designer & maker stocked in Liberty’s and then as Content Lead at Folksy, the home of British craft, where she interviews makers, writes advice for other sellers, commissions articles and designs social media content and campaigns. She is genuinely passionate about supporting makers and believes there are simple, practical steps everyone can take that will help their creative business become successful. If you want to see pictures of hedgehogs, cats and cushions, you can follow her on Instagram at @bbutterscotch
Discover your lessons below. Your lessons will be dripped out every TWO weeks to give you time to go through them.
You can also chat with Camilla and your fellow sisters by heading to the career forum. Click the button below.
Is there a secret to building a successful creative business? Scroll through Instagram and it feels like there are some creatives who have just got it down. Their feed is full of beautifully wrapped parcels ready to be shipped, their workshops are sold out in seconds and their inboxes are overflowing with DMs asking when the next shop update is happening. But how did they get there? Probably with a lot of hard work. Growing a business takes time and dedication, and stories of overnight success are rare or not quite what they seem.
Over the last decade, I’ve been there, put in those hours, had the successes and the failures, watched, learned from, listened to and guided other indie businesses as they’ve grown and thrived. It’s these creatives who keep the world interesting, so in this series I’m going to share the lessons learned to help you take your idea and grow it into a fully-fledged business or a nice little side-hustle that nurtures your soul, depending on what you want and need from it.
LAYING THE FOUNDATIONS
Excerpt: Is there a secret to building a successful creative business? Scroll through Instagram and it feels like there are some creatives who have just got it down. Their feed is full of beautifully wrapped parcels ready to be shipped, their workshops are sold out in seconds and their inboxes are overflowing with DMs asking when the next shop update is happening. But how did they get there? Probably with a lot of hard work. Growing a business takes time and dedication, and stories of overnight success are rare or not quite what they seem.
THE DARK ART OF GOOGLE
Excerpt: Following on from Lesson One, you should now some big goals in place, have a clearer idea about what kind of creative business you want to build, and know where your time is best spent if you want your business to grow. Over the next few weeks, we’re going to be zoom in from the Big Picture and delve into the details. Firstly we’re going to look at SEO (Search Engine Optimisation) and how to reach customers through Google and other search engines. It’s much more interesting than it sounds, honestly, so prepare to shed your invisibility cloak and learn the magic of being found on Google.
PRICING – LEARNING TO VALUE YOUR TIME & SKILLS
Excerpt: Pricing: the bane of all businesses. The trick here is to set prices that allow you to build a profitable, sustainable business but to make sure they are in line with your market and your brand. How can you get that right? Is there a secret formula or does it come down to trial and error? In this lesson we’re going to look at various methods for pricing your products and lay out the fundamentals you’ll need to make a profit – because without a profit, you don’t have a business.
HOW TO GET MORE PEOPLE TO BUY YOUR PRODUCTS
Excerpt: We’ve already started to decode the mystery of search engines, but there are more ways to get your products in front of people than just Google. It’s also healthy not to have all your eggs in one basket, as algorithms can change and other businesses may target your keywords, meaning you can suddenly find yourself relegated from top-spot to page 10 or buried underneath a flood of adverts. The same goes for Instagram – if you depend too much on one social channel, your business might struggle if (when) things change. So in this final lesson we’re going to look at other ways of promoting your work and ultimately getting more sales. We’ll cover how to ask bloggers and influencers to work with you or feature you (and why you should), how to get press coverage, and the pros and cons of the various social platforms as marketing tools. We’ll also look at why it’s so important to look after the customers you already have.