Interview | Anna Jones

I believe that if you do what you do with passion and dedication to the best of your ability and believe anything is possible you don’t have to do a hard sell.
I have believed in gentleness and led my work with the joy of food and my love for cooking and everything else has fallen into place. I consider myself very lucky to have been able to do some of the things I have over the last 12 years working in food, it’s been down to a mixture of some very hard work and meeting some amazing people and keeping the truth of what I love at the core of everything I do. – Anna Jones.

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Career | Follow your dreams

My career is still a journey; I’m still learning, my work is evolving and I still occasionally struggle to find well-paid writing work. But I’m passionate about what I do, I enjoy every aspect of both my salaried job and my freelance work, and I have the freedom to manage myself. I stuck up two fingers at an industry that treats its employees like they don’t matter, and at the idea that we all have to work nine-to-five for the rest of our lives.

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Career | How To Feel Good About Marketing Yourself

Most of us as creative women hate the idea of marketing and selling ourselves. There are all sorts of factors at play here: lack of confidence, not wanting to take up space, the general grossness that we feel around selling and marketing. It’s that last one that I really want to dig into, because it really flows through everything else. We have this idea of what marketing and selling “should” be because we see the “successful” people touting their six figure launches and lead nurture funnels and it doesn’t feel like us – cue a total break down of confidence and a lack of belief that you have what it takes to run a business.

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Interview | Moons and Junes

At UWC there was room for everyone independently of race, culture and sexuality. To sum it up in the most clichéd way possible I learned to appreciate beauty of diversity and the importance of representation. I made it my mission to advocate that realism is beautiful.

Underwear became a symbol of this mission. In collaboration with a very talented designer we hosted focus groups and a ton of fittings, to learn exactly what boobs and buts look and feel like. We quickly found that when underwear just sit comfortably around your features, you lost the feeling that your bra distorts your look, you know? No pushing, pulling, tightening or tugging – that was extremely empowering.

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Interview | Worm London

Dried flowers are making a comeback which is wonderful because first of all it means that we are recycling flowers more and adding to the sustainability of the industry but also because it becomes inexpensive for people to make projects themselves with flowers that they have dried out. It also means no water or floral foam which is also making your carbon footprint a considered one. We also love the foraged section. We are really into foraging, we love seasonality and what the local environment has to offer. We like that you can have a little walk along a canal or in the countryside and pick up a few things that nature has scattered and make something at the end of the day that will remind you of that time in nature.

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Interview | Maria Bell Photography

My work is probably best summed up as telling stories of people, place and plate; whether that’s a maker in their studio, a producer in the field or a night’s feasting. At the moment I’m living in Brixton, where I’ve been on and off for about five years and spend most of my time in Brockwell park, which I absolutely love but really I still like to tell myself that I live on the Isle of Wight (where I grew up). I try to split my time between the two as I go a bit mad if I’m without the countryside for too long and my family still lives down there so it’s lovely to go back regularly. 

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A seasonal approach to working

As much as we might try to deny it, we are part of nature. Just like the trees and the flowers, seasonal shifts affect us and we thrive if we live in tandem with these. This year I’m committing to taking living seasonally more seriously and starting to mindfully shape my work and life around the seasons. To help me do this I’m looking to the ancient practice of Ayurveda.

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Interview | Rebecca Proctor, Modern Craft Works

I make wheel-thrown pottery from my small workshop in North Cornwall. I often work for restaurants, and am lucky to have made tableware for some amazing chefs, but mostly I just love making pots for anyone who enjoys them.  I also have two young kids (Wren 6 & Fred 5) and my husband Andrew is an illustrator/wood turner. We both work from separate sheds in our garden, and work and life is happily very blurred.

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